2013 is coming to a close. It was a year full of ubiquitous twerqing (thanks Miley!), faulty healthcare (poor Mr. President) – and most importantly – some pretty awesome commercials.
We saw camels excited about Wednesdays and Jean Claude performing an epic split. Apple decided to inspire and Ron Burgundy sold us a Dodge. Big brands pulled out the big guns putting out high-quality ads full of quirky lines and motivating messages.
A stand-out theme in commercials this year was to utilize the kiddies. Marketers held strong to the concept that kids sell – which made since given that putting kids in front of a camera often leads to hilarious outtakes and memorable moments. (AT&T proved that brilliantly.)
Grab some popcorn and have a look at the top 10 commercials out in 2013 involving a few witty, silly, and unpredictable kids.
Meineke Oil Change TV Commercial, 'Waterslide" Featuring Robby Novak
We got to know the adorable "Kid President" in a big way this year. He's cute, he's precocious, and he undoubtedly has the people's vote.
The Kid President (or rather, his parents) took things to another level this year providing his brand of cheekiness to Meineke's new ad campaign.
AT&T TV Commercial - It's Not Complicated "Infinity"
AT&T truly capitalized on the "kids sell" mantra utilizing unscripted kids to sell their brand concept. The commercials were cute, clever, and they made for some adorable advertising that we won't soon forget.
Above is one of my personal favorite from AT&T's "candid kid" series.
"The Born Friends Family Portrait" -- a unique friendship brought together by Skype
You may want to pull your box of tissues out for this heartwarming Skype commercial.
Sarah and Paige are two beautiful teen girls who've been best friends since they were 8-years-old. They've shared everything together finding a common bond over a shared birth defect. The crazy part is that they've never met in person, only having ever Skyped.
Watch them meet for the very first time and prepare to get the feels.
"Baby & Me" - Evian
Evian has always done well with babies in their advertising. Well, this commercial tops them all showcasing adults going "back in time" and doing, what else, but some Evian baby dancing.
No clue what this commercial has to do with water, but It's a feel-good ad that you'll love to watch.
GoldieBlox Ad Inspires Girls to Invent With a Rube Goldberg
I'm all about a commercial that goes against gender stereotypes. Well, this ad for GoldieBlox building kits not only goes against it, but it spits in its face with some brilliant Rube Goldberg themed flair.
Kia Space Babies - 2013 Super Bowl Commercial
This Kia commercial aired during the Super Bowl at the beginning of the year - and although the concept for it was a little over-blown, it was still a clever interpretation of that scary moment when your child asks the all-important "baby" question.
Toyota RAV4 Wish Granted Starring Kaley Cuoco - 2013 Super Bowl Commercial
Here's another Super Bowl commercial with a clever use of kids. The RAV4 big-wigs did a clever take on "princess" in this particular installment which makes this one a personal favorite among the RAV4 Genie commercials.
Google Chrome - "Jess Time"
Here's another commercial that will tug at your heart-strings a bit. Although this ad doesn't include a "kid" per se, it was still a beautiful look at family and the ties that bind.
If you haven't seen this one, watch as a college freshman and her dad use Google and it's suite of products to stay close while she's away.
Apple - Holiday - TV Ad - "Misunderstood"
This was by far my favorite holiday commercial of the year. This Apple ad begins by showing a typical teenage boy who's seemingly overly-engaged in his iPhone. Ultimately, he ends up surprising his family with a thoughtful holiday gift.
Is someone cutting onions in here?? *tear
"Just Checking" - Cheerios
Although mildly overshadowed by controversy, (White mom. Black dad. So what people!!) this commercial was absolutely adorable. It showcased a super-cute little girl "sharing" some Cheerios with the person closest to her heart.
Kudos General Mills!